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Thursday, September 6, 2012

Pitch Letter for Feature Article


August 2, 2012

Mr. Jon Smith
Editor
Prevention Magazine
PO Box 1111
Sacramento, CA 30655

Dear Mr. Smith:

The New England Journal of Medicine reports that celiac disease, the most serious health reaction to gluten, affects one in every 100 people, or over 3 million Americans.  Yet, a milder form of gluten sensitivity (GS) is even more common, and may affect the health of up to one-third of our population, or almost 100 million Americans. 

Why, then, have we not heard much about GS?  In reality, we most likely have.  Gluten sensitivity masquerades as scores of other diseases whose names we frequently hear.  An estimated 99 percent of people who have this difficulty digesting gliadin, a gluten sub-protein, do not even know it.  They attribute their symptoms to a variety of other ailments, when in reality the cause is gluten.

I would like to offer you a 1,500-word article entitled, “Gluten Sensitivity: The Great Masquerader.”  The article discusses the most frequent misdiagnoses whose common cause is gluten in the diet. Diseases such as irritable bowel disease, rheumatoid arthritis, cancer, anxiety, depression, migraines, autism, and many others, all have been linked to a diet containing gluten.  This article is an easy follow-on to the November 2011 Prevention magazine article entitled, “Celiac Disease: When Your Gut Screams No!” and a great Also Read to your article “Seven Diseases Doctors Miss,” published the same month.

Recent research reveals gluten-related illnesses strike women three times more than men.  Prevention magazine has a U.S. audience of 9.3 million readers, a thriving Web site, and a readership where the most engaged and loyal are influential, educated, and health-minded women.  Easily, the information in this article could help millions of women both in the United States and internationally.

The article has five sections: 
·             The GS Spectrum – The GS spectrum defined, and the most common GS
   symptoms
·             The Gluten Masquerade – Ten of the most common gluten-related diseases,
         un-“masked”
·             A Look in the Mirror – How to test for GS
·             When Gluten is the Enemy - Eating with GS, gluten-free lifestyle
·             Gluten-free Resources – GS Tests, Gluten-free food, Helpful books, magazines
        Websites


A list of resources from which I will draw is contained on the final page.

I believe this timely and informative article may be of interest to you and your readers.  I can have the article to you within two weeks of your approval. 

I will call you on Thursday, August 9, to see if I might be able to answer any questions you may have about a feature story on Gluten Sensitivity.

Thank you for your interest, and I appreciate your time!

Sincerely,


Susan Young
WindScribe Inc.



Resources

Cardillio, D. RN, MA.  (2011, August 16).  Gluten-free for health: Fad or fact?  The Dr. Oz Show.  Message posted to http://www.doctoroz.com/blog/donna-cardillo-rn-ma/gluten-free-health-fad-or-fact
Hyman, M. (2010, January 2).  Gluten: What you don’t know might kill you. Huffington Post Healthy Living Weblog.  Message posted to http://www.huffingtonpost.com/dr-mark-hyman/gluten-what-you-dont-know_b_379089.html 
Jetter, A.  (2011, November).  Seven diseases doctors miss.  Prevention.  Retrieved from http://www.prevention.com/health/health-concerns/celiac-disease-heart-disease-and-more-hard-diagnose-conditions?page=3
Mangum, A.  (2011, November).  Celiac disease:  When your gut screams No!  Prevention.  Retrieved from http://www.prevention.com/health/health-concerns/celiac-disease-and-going-gluten-free



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